We can’t expect others to run ethical businesses if we don’t run ethical businesses ourselves. If we want others to behave fairly and ethically, then we should start doing the same. Sometimes that means evaluating what’s the status quo against your definition of ethical, and seeing if it can hold up.
In my case..it kind of didn’t.
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This post that elaborates further on ethical business by yours truly: https://aurooba.com/running-service-business-operate-good-faith-act-good-will/
This post by Paul Jarvis is excellent: https://pjrvs.com/a/seo/